enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Greenwashing - Wikipedia

    en.wikipedia.org/wiki/Greenwashing

    Greenwashing is a relatively new area of research within psychology, and there needs to be more consensus among studies on how greenwashing affects consumers and stakeholders. Because of the variance in country and geography in recently published studies, the discrepancy between consumer behavior in studies could be attributed to cultural or ...

  3. A History of Greenwashing: How Dirty Towels Impacted the ...

    www.aol.com/news/2011-02-12-the-history-of...

    greenwashing green police consumer ally. At some point in the mid-1980s, a pony-tailed upstate New York environmental activist named Jay Westerveld picked up a card in a South Pacific hotel room ...

  4. Explainer: What is 'greenwashing'? - AOL

    www.aol.com/news/explainer-greenwashing...

    All three companies have plans to achieve net zero emissions by 2050.Some of the greenwashing claims are facing challenges with regulators, courts and by the public.When greenwashing undermines ...

  5. Green marketing - Wikipedia

    en.wikipedia.org/wiki/Green_marketing

    The term “greenwashing” refers to all industries that adopt outwardly green acts with an underlying purpose to increase profits. The primary objective of greenwashing is to provide consumers with the feeling that the organization is taking the necessary steps to responsibly manage its ecological footprint.

  6. ‘Greenwashing,’ ‘Water Bed Effect’ Among Tactics Stores Like ...

    www.aol.com/greenwashing-identify-200032231.html

    Greenwashing refers to the practice of retailers spending more money on marketing themselves as environmental advocates than they do on operating more sustainably. This is a particularly common ...

  7. Jay Westerveld - Wikipedia

    en.wikipedia.org/wiki/Jay_Westerveld

    In 1986, Westerveld coined the term "greenwash" in an essay examining practices of the hotel industry.[2] [3] [4]In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. [5]

  8. Bluewashing - Wikipedia

    en.wikipedia.org/wiki/Bluewashing

    Bluewashing is a relatively new term that is still being established. It has generally been accepted to be a spin on greenwashing with a greater focus on social and economic responsibility, but the actual definition varies in different academia.

  9. The fight against greenwashing starts with AI. Here’s why - AOL

    www.aol.com/finance/fight-against-greenwashing...

    By using AI, the $130 trillion needed to finance the energy transition can go into the right hands.