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Gordon Graham is an expert on B2B content writing who has worked on 300 white papers. [1] as well as hundreds of other B2B writing projects since the 1990s.Graham was named 2019 Copywriter of the Year by AWAI, the leading training provider for professional copywriters.
The B2B Refinery by J. David Green & Michael C. Saylor (ISBN 0-9768647-0-3) Lead Generation for the Complex Sale by Brian J. Carroll (ISBN 0-07-145897-2) Marketing Management by Philip Kotler (ISBN 0-13-033629-7) Database Marketing by Edward Nash (ISBN 0-07-046063-9) Marketing for Dummies (ISBN 0-7645-5600-2
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that ...
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.
Account-based selling, also known as account-based sales and hyper-segmented sales is a strategic sales model in which the sale of goods or services is carried out to narrow segments of the target audience or specific decision makers. In a typical ABS concept, the selling company forms a target audience, then divides it into narrow segments to ...
Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. [33] Some of the trends in B2B marketing include content such as podcasts, videos, and social media ...
Business-to-many or B2M is a marketing term for a business that sells their goods or services to other businesses as well as to consumers. Unlike B2B firms that only engage themselves with other businesses or retail firms (B2C) that only contact consumers or the end users of the product, B2M firms do both. It is important to understand that ...