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Bad Boy recognized this and created the first shorts designed for the needs of Vale Tudo fighters. The Vale Tudo (VT) shorts were based on the Sungão, which is the Brazilian word for the swim briefs favored on Brazil's beaches. Bad Boy added legs to the garment and were made of durable yet comfortable polyamide. [3] [4]
[3] Several clothing brands have developed their own lines of MMA apparel including Affliction Clothing, No Fear, Eckō Unltd. and Emerson Brand Apparel. [4] [5] The overall revenues of sales of MMA clothing come to hundreds of millions of dollars a year, with both TapouT and Affliction recording sales in excess of $100 million. [6]
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Triumph International is a Swiss underwear manufacturer founded in 1886 in Heubach, Germany. The company's headquarters has been located in Bad Zurzach , Switzerland , since 1977, [ 3 ] and it has branches in 45 countries. [ 4 ]
Some cargo pants are made with removable lower legs allowing conversion into shorts. In 1980, cargo shorts were marketed as ideal for the sportsman or fisherman, with the pocket flaps ensuring that pocket contents were secure and unlikely to fall out. [6] By the mid-to-late 1990s, cargo shorts found popularity among mainstream men's fashion. [7]
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