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Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.
We’ve listed 20 of the most popular social media platforms. Plus, valuable information for each that’ll help you make the right pick. Like monthly active users and audience demographics.
The most used social media platform in the world is Facebook, with 2.9 billion monthly active users across the world. Facebook’s reign continues into 2023, but it doesn’t stand alone.
Your go-to guide on the most popular social media sites in the world in 2024, ranked by the latest data on monthly active users. Knowing the most popular social media sites will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
Facebook (71%), YouTube (61%), and Instagram (42%) are the most popular social media apps. Lemon8 (+200%), Tumblr (+20%), and TikTok (+9%) saw the most growth since 2023. The greatest declines in usage were seen on Reddit (28%), X/Twitter (23%), and LinkedIn (22%).
As of July 2024, Facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide. Four of the 10 most popular social media platforms are owned by Meta. These are Facebook, Instagram, WhatsApp, and Facebook Messenger.
Here’s a quick recap of the most popular social media platforms in 2024 and what they’re most popular for: Facebook: Local businesses, advertising, reaching ages 65+, relationship-building. Instagram: Ecommerce, organic engagement, tweet screenshots, influencer marketing.
Let’s dive into our list of social media platforms, sorted from A to Z: 1. Clubhouse. Best for: audio content, B2B marketing, B2C marketing, community building, customer service, and niche communities. Clubhouse is an audio-based social media platform where users can join rooms to listen to or participate in conversations on various topics.
Welcome to social media in 2024, where trends change faster than Taylor Swift fan theories. There are hot new platforms, fresh ways to shop, and countless algorithm updates. It’s enough to make even the savviest heads spin.
In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting statistics along the way.