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The Royal Orient line was discontinued around 2016, likely to prevent cannibalism between it and fellow Seiko group brands Grand Seiko, and Credor. To celebrate 70 years of the Orient Star line, the Orient Star skeleton watch was introduced with a silicon escapement made using Epson's MEMS technology, which has been used in high end Seiko ...
[23] [5] In 1974, Seiko launched Credor, a luxury brand using precious metals and jewelry, and in 1979, Alba, a low-priced brand for young people. [23] In 1985, Orient and Seiko established a joint factory. In 1986, Baselworld allowed non-European manufacturers to participate, and Seiko began exhibiting that year. [23] Kinetic SMY151P1
Seiko, SII and Epson logos. Three companies share "Seiko" in their official names but have different corporate visual identities.. Seiko Group (セイコー・グループ, Seikō Gurūpu) was a Japanese corporate group consisting of three core companies Seiko Holdings Corp. (Seiko; f/k/a K. Hattori & Co., Hattori Seiko), Seiko Instruments Inc. (SII; f/k/a Daini Seikosha, Seiko Instruments ...
Seiko Quartz Astron 35SQ, the world's first commercial quartz watch developed by Suwa Seikosha. 1881 — Kintarō Hattori opens the watch and jewelry shop "K. Hattori" (Hattori Tokeiten in Japanese; currently named Seiko Holdings Corporation) in the Ginza area of Tokyo, Japan.
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
Quartz movement of the Seiko Astron, 1969. The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the advancement in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.
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