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Vuori. Vuori, a premium activewear brand, offers a versatile range of high-quality clothing with prices typically ranging from $40 to $120—so not lululemon high, but well above mass market cost.
Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe . While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.
Jimmy Ganzer and partner Sepp Donahower [2] sold the brand to Ocean Pacific in 1987, and then Ocean Pacific later sold it to a chain of multiple owners [3] ending up with Aéropostale during skateboarding's downturn at the start of the 1990s. Aéropostale kept the brand going as an upscale surf-orientated brand, but ceased all activity in 2009.
The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
Bonobos is an upscale e-commerce-driven apparel company that designs and sells menswear including men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School students Andy Dunn and Brian Spaly, and launched as an online retailer in 2007.
Even today, the consumer startup brands built in New York like Warby Parker remain the city’s most emblematic tech stories, even when it was the more boring business software companies like ...
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