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The measurement of customer retention should distinguish between behavioral intentions and actual customer behaviors.The use of behavioral intentions as an indicator of customer retention is based on the premise that intentions are a strong predictor of future behaviors, such that customers who express a stronger repurchase intention toward a brand or firm will also exhibit stronger ...
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]
Retention rate is a statistical measurement of the proportion of people that remain involved with a group from one time period to another.. The concept is used in many contexts, including marketing, investment, education, employee management, research, and clinical trials.
Amazon is known to retain extensive data on customer transactions. Google is also known to retain data on searches, and other transactions. If a company is based in the United States the Federal Bureau of Investigation (FBI) can obtain access to such information by means of a National Security Letter (NSL).
This category is not for articles about concepts and things but only for articles about the words themselves.Please keep this category purged of everything that is not actually an article about a word or phrase.
Customer retention; University student retention; Employee retention, the ability to keep employees within an organization; Forced retention; Grade retention, in schools, keeping a student in the same grade for another year (that is, not promoting the student to the next higher grade with their classmates)
Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs , for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive ...
A retainer agreement is a work-for-hire contract.It falls between a one-off contract and permanent employment, which may be full-time or part-time. [1] Its distinguishing feature is that the client or customer pays in advance for professional work to be specified later.