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Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
[3] Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [1] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
Inteligência em Pesquisa e Consultoria Estratégica, or Ipec (Intelligence in Research and Strategic Consultancy), is a Brazilian market research and public opinion polling institute founded in January 2021. It was founded by IBOPE's founders and directors after that institute was sold to Kantar Group and ceased its operations in opinion polling.
In 2008, TNS was bought by WPP, [3] which resulted in the strategic decision to create a stand-alone company, branded Kantar Worldpanel, focused on consumer panels. The initial focus on fast-moving consumer goods was later widened to increase the number of sectors covered. Now Kantar Worldpanel measures fashion, telecommunications ...
Ian Ward Griffiths (born 1966) is a British businessman. He is a non-executive director of BBC Commercial and a Senior Adviser to Bain Capital. Between 2020 and 2022 he was the CFO and deputy CEO of Kantar Group, a global data analytics and brand consulting company.
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
HCI (ACNielsen HCI), a research organization focused on healthcare promotions, moved to Kantar Health in 2010 after its acquisition by WPP in 2008. [6]In 2014 Kantar Health acquired Evidências [7] (Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda.), a healthcare research company based in Brazil.