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What made the shoe unique for its time was the triple-density sole used for cushioning, the exposed gel packs that the company frequently used in its shoes, and the split tongue which allowed to more easily put on the shoe. [2] The shoe only lasted in the market for 2 years before Asics replaced it with the Gel-Lyte Ultra in 1992. Despite its ...
Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965.Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.
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