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The theory of scale types is the intellectual handmaiden to Stevens's "operational theory of measurement", which was to become definitive within psychology and the behavioral sciences, [citation needed] despite Michell's characterization as its being quite at odds with measurement in the natural sciences (Michell, 1999).
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
Bogardus social distance scale – measures the degree to which a person is willing to associate with a class or type of people. It asks how willing the respondent is to make various associations. It asks how willing the respondent is to make various associations.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
In the study of complex systems and hierarchy theory, the concept of scale refers to the combination of (1) the level of analysis (for example, analyzing the whole or a specific component of the system); and (2) the level of observation (for example, observing a system as an external viewer or as an internal participant). [1]
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.