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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Psychological level. In finance, psychological level, is a price level in technical analysis that significantly affects the price of an underlying security, commodity or a derivative. Typically, the number is something that is "easy to remember," such as a rounded-off number. When a specific security, commodity, or derivative reaches such a ...
Journal of Abnormal Child Psychology. Journal of Abnormal Psychology. Journal of the American Psychoanalytic Association. Journal of Applied Behavior Analysis. Journal of Applied Psychology. Journal of Applied Social Psychology. Journal of Cognitive Neuroscience. Journal of Community and Applied Social Psychology.
The British Psychological Society's logo is an image of the Greek mythical figure Psyche, personification of the soul, holding an oil lamp. The use of her image is a reference to the origins of the word psychology. The lamp symbolises learning and is also a reference to the story of Psyche.
PsycINFO is a database of abstracts of literature in the field of psychology. It is produced by the American Psychological Association and distributed on the association's APA PsycNET and through third-party vendors. It is the electronic version of the now-ceased Psychological Abstracts.
Pricing designed to have a positive psychological impact. For example, there are often benefits to selling a product at $3.95 or $3.99, rather than $4.00. If the price of a product is $100 and the company prices it at $99, then it is using the psychological technique of just-below pricing.
Threshold price-point. In economics, a threshold price point is the psychological fixing of prices to entice a buyer up to a certain threshold at which the buyer will be lost anyway. The most common example in the United States is the $??.99 phenomenon—e.g. setting the price for a good at $9.99. Though it is effectively ten dollars ...
A reference price ( RP) is the price that a purchaser announces that it is willing to pay for a good or service. It is used by high-volume purchasers to inform suppliers. [1] RP requires consumers to have access to price and quality information, which is not general practice in many industries. Further, it does not help consumers with urgent ...