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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Its current name of The British Psychological Society was taken in 1906 to avoid confusion with another group named The Psychological Society. Under the guidance of Charles Myers, membership was opened up to members of the medical profession in 1919. In 1941 the society was incorporated. In 1965 it was a granted a Royal charter. [4]
Improving Access to Psychological Therapies ( IAPT ), also known as NHS Talking Therapies, for anxiety and depression, is a National Health Service initiative to provide more psychotherapy to the general population in England. It was developed and introduced by the Labour Party as a result of economic evaluations by Professor Lord Richard ...
0033-3107. Psychology Today is an American media organization with a focus on psychology and human behavior. The Psychology Today publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. [ 2] The Psychology Today website features therapist and health professional ...
Psychological pricing is a range of tactics designed to have a positive psychological impact. Price tags using the terminal digit "9", ($9.99, $19.99 or $199.99) can be used to signal price points and bring an item in at just under the consumer's reservation price. Psychological pricing is widely used in a variety of retail settings. [39]
Pricing designed to have a positive psychological impact. For example, there are often benefits to selling a product at $3.95 or $3.99, rather than $4.00. If the price of a product is $100 and the company prices it at $99, then it is using the psychological technique of just-below pricing.
Association for Psychological Therapies. The Association for Psychological Therapies (APT) is a body providing recognition of excellence, training, resources, and accreditation to professionals working in Mental Health and related areas, mainly in the UK's National Health Service and Independent Health providers, but also in Canada and Australia.
Clinical psychology is an integration of human science, behavioral science, theory, and clinical knowledge for the purpose of understanding, preventing, and relieving psychologically-based distress or dysfunction and to promote subjective well-being and personal development.