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"Hype Boy" is a song by the South Korean girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation , released four music videos for the song on July 23, 2022, each focusing on the members and their narratives.
To promote their first extended play (EP) New Jeans (2022), they released music videos for all the tracks — "Attention", "Hype Boy", Cookie" and "Hurt". Three music videos for the songs "Ditto" and "OMG" accompanied their next release, the single album OMG (2023).
New Jeans is the debut extended play (EP) by the South Korean girl group NewJeans.It was released on August 1, 2022, by ADOR, a subsidiary of Hybe Corporation.Produced by Min Hee-jin, 250, and Park Jin-su, the EP draws from synth-pop and R&B and infuses elements of musical styles from the 1990s and 2000s decades.
Both "Attention" and "Hype Boy" received a platinum certification for streaming in South Korea and a gold certification for streaming in Japan. The former topped the South Korean Circle Digital Chart , and the latter became the longest-running song on the Billboard Global 200 by a K-pop female act.
Joshua Minsoo Kim of Pitchfork regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush". [5] Writing for The New York Times, Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater". [3]
On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept. [1] [2] [3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles.
NJWMX is the first remix album by South Korean girl group NewJeans.It was released on December 19, 2023, through ADOR. [1] It features six remixed versions of songs from the group's first two projects, New Jeans and OMG, as well as their respective instrumental versions.
It became their first album to sell over one million copies, [48] shortly before New Jeans also reached one million copies sold. [36] OMG was accompanied by a second single of the same name , which went viral on TikTok and peaked at number 74 on the Billboard Hot 100, [ 49 ] [ 50 ] and became the group's most streamed song on Spotify . [ 51 ] "