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The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
It also sells repair parts, tools, and accessories. It is a private company in San Luis Obispo , California founded in 2003, spurred by Kyle Wiens [ 5 ] not being able to locate an Apple iBook G3 repair manual [ 6 ] while the company's founders [ 7 ] were attending Cal Poly San Luis Obispo .
In 2022, Apple started enabling customers to repair batteries and screens. [citation needed] Additionally, Apple has prevented companies from repairing or refurbishing Apple's products without their permission. These action have irritated consumers who believe Apple is against the right to repair. [83]
In 2022, Apple rolled out a self-service repair program, allowing any user to buy parts, rent repair tools from Apple, and obtain repair manuals. The program received a degree of praise by iFixit and repair advocates, who also critically noted that Apple maintains control over the parts supply. [136] [137]
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In April 2022, Apple opened an online store that allowed anyone in the U.S. to view repair manuals and order replacement parts for specific recent iPhones, although the difference in cost between this method and official repair is anticipated to be minimal. [167]
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related to: apple iphone repair cost uk to open old