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Häagen-Dazs' first store at 120 Montague Street, Brooklyn, New York. Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during World War I, and his widowed mother migrated to New York City with her two children in 1921. [4] They joined an uncle who was in the Italian lemon-ice business in Brooklyn.
Häagen-Dazs has no meaning in any European language, although it contains several conventions used in European languages, such as the umlaut, and resembles a mixture of German and Hungarian. Häagen-Dazs spawned imitators, such as Frusen Glädjé ( frusen glädje without the acute accent meaning "frozen joy" in Swedish ), another brand of ...
In 1959, they decided to form a new ice cream company with a foreign-sounding name. The name chosen was the Danish-sounding 'Häagen-Dazs' as a tribute to Denmark's exemplary treatment of its Jews during the Second World War, [3] adding an umlaut which does not exist in Danish, and even put a map of Denmark on the carton. [1]
Sixty-five years later, Häagen-Dazs is one of the most recognizable ice cream brands in America, so we'd say that Reuben's instincts were solid. 20 Häagen-Dazs flavors, Ranked 20.
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Another American ice cream producer, Häagen-Dazs, sued unsuccessfully in 1980 to stop Frusen Glädjé from using a "Scandinavian marketing theme".Häagen-Dazs's complaints included Frusen Glädjé's "prominently displayed list of the product's natural ingredients, a list of artificial ingredients not found in the ice cream, directions for serving and eating the ice cream (essentially that it ...
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Haagen is a surname of Dutch, Danish, Scandinavian and Germanic origin. The Danish and Scandinavian origin is from the Old Norse personal name Hákon, probably a compound of hár ‘high’ or a word meaning ‘horse’ + kyn ‘family’ or konr ‘son descendant’.