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As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [46] In February 2003, Mars acquired Aquarium Pharmaceuticals, Inc. [47] (API, incorporated in 1964) and in 2007 it was renamed Mars ...
The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, US.
4.2 The Wrigley Company. 4.3 Other brands. 4.4 Discontinued product lines. ... Mars Petcare is primarily pet food manufacturing and brands as well as pet healthcare ...
In March 2004, Royal Canin acquired the US and Canadian veterinary-grade food brands IVD, Medi–Cal and Techni–Cal from Del Monte Foods for $82.5 million. [23] The company was one of the many brands affected by the 2007 pet food recalls. As of 30 April 2012, the FDA had reported no subsequent Class I, II, or III recalls by Royal Canin. [24]
In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell Iams worldwide, Eukanuba and Natura pet-food brands in all markets except Europe to for Mars, Inc. $2.9 billion in cash. Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses. [11]
Here, the second-richest U.S. family runs Mars Inc, maker of M&M's candies and Pedigree pet food, out of a nondescript building with no corporate logo or any other identifying signage.
Mars Nederland (English: Mars Netherlands) is the Dutch division of Mars, Incorporated, a privately held multi-national company in food, pet care products, and confectionery products. It has its headquarters and main production site in Veghel , North Brabant known as Mars Nederland B.V.
Industry data shows that Mars's pet business and rival Nestle's Purina PetCare rank atop the world's largest pet food companies, each generating annual sales of around $20 billion. The next ...