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Philishave was a brand name for electric shavers manufactured by Dutch electronics conglomerate Philips, under its Personal Health division. In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers.
An early Schick electric shaver advertisement. Jacob Schick's first business venture, the Magazine Repeating Razor Co. sold a razor with injection cartridge blades designed much like a repeating rifle, inspired by his experience in the Spanish-American War, where the blades were sold in clips that could be loaded into the razor without touching the blade.
Electric shaver (Russia) An electric razor and an electric trimmer are essentially the same devices by build, the major difference coming in terms of their usage and the blades that they come with. Electric razors are made specifically for providing a clean shave. It has lesser battery power but more aggression towards clipping hair.
[citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful because of advertising campaigns and slogans denigrating the straight razor's effectiveness and questioning its safety.
Unveil your smoothest skin ever with these top-of-the-line hair removal tools, which create a closer shave without causing irritation, nicks or cuts.
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