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In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [ 1 ] [ 2 ] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception.
Former YUM! Brands Chairman & CEO, David Novak, joins 'Influencers with Andy Serwer' to discuss the creation of Crystal Pepsi in the early 1990s.
Pepsi, Where's My Jet? is an American Netflix original docuseries directed by Andrew Renzi. Its story explores the Leonard v. Pepsico, Inc. court case.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
A general view of Pepsi LED board during the first half at Exploria Stadium. (Kim Klement-USA TODAY Sports via Getty Images) (USA TODAY USPW / reuters) Sales beat analyst estimates in all business ...
Initially, Pepsi stated, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey". [15] According to marketing expert Mike Jackson, part of the problem was that Pepsi did not have a history of promoting social justice causes. [16]
And move it elsewhere PepsiCo did. PepsiCo announced it will sell Tropicana, Naked and other select juice brands to private equity firm PAI Partners. The company will net $3.3 billion in after-tax ...