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While expectations of female beauty usually outweigh male expectations, South Korea is notable for the standards placed on men. South Korea has become one of the beauty capitals of the world for male beauty. In contrast to the West, it is still a misconception that the South Korean beauty industry exclusively focuses on women.
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
A recent poll also found that more than half of 552 South Korean workers polled said they had never seen a female coworker in glasses before — even though 70% of South Korea's population under ...
The word "corset" is used by Korean feminists as a metaphor for the societal mechanisms that bind and repress women, including toxic beauty standards. Notably, South Korea has the 10th largest beauty market globally and is the third-largest cosmetics exporter. [26]
During my formative years, I observed how every celebrity hailed as a great beauty in South Korea, from actresses Song Hye-kyo and Kim Tae-hee to singers IU and Lee Hyori, possessed face shapes ...
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South Korea's cosmetic surgery is a market leader, with South Korea taking a 25% share in the global market. [16] One in five Korean women have undergone plastic surgery, compared to just one in twenty in the United States. [17] In 2018, a total of 464,452 patients visited South Korea for cosmetic surgery, a 16.7 percent increase from 2017. [18]
The standards in South Korea have created the "Escape the Corset" movement to cast off what a minority believe are the country's rigid beauty standards. This movement was created by a small group of women that wanted to put a stop to existing beauty standards, as well as their long-accepted attitude towards plastic surgery and cosmetic.