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Fender Japan, Ltd. was a joint venture between Fender Musical Instruments Corporation, Kanda Shokai (神田商会), Yamano Gakki (山野楽器) and Fujigen Gakki of Matsumoto, Nagano Japan to produce and sell Fender-branded instruments for the Japanese market.
When CBS sold Fender to its current owners in 1984, there was a transitional period from 1984 to 1987 with limited Fender USA production resulting in mostly Fender Japan and leftover USA made guitars being sold. There are also Fender Contemporary Telecaster models with HSS or HH pickup configurations and switches for selecting pickup options.
Since then they've also produced guitars for Fender and Gibson as well as selling guitars under their own FGN brand. Guyatone: 1933 Tokyo [7] Guyatone was founded by Mitsuo Matsuki in 1933. The company produced its first solid body electric guitars, copies of Les Paul model, in 1955.
The Fender Musical Instruments Corporation (FMIC, or simply Fender) is an American manufacturer and marketer of musical instruments and amplifiers.Fender produces acoustic guitars, bass amplifiers and public address equipment; however, it is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass, and the ...
Fender Bronco [10] (Lives on through Squier as a bass guitar) Fender Bullet [11] (lives on through Squier) Fender Coronado [12] Fender Cyclone (lives on through Squier) Fender Esquire; Fender HM Strat USA/Japan; Fender Marauder; Fender Musicmaster; Fender Performer; Fender Prodigy [13] Fender Showmaster; Fender Starcaster [14] (lives on through ...
In 1981–82, Fuji obtained the Fender Japan contract which lasted until 1996–97 and in 1983 Fuji were producing 14,000 guitars a month with 80% of the guitars being made for export markets and 20% being made for Japanese domestic markets. In 1989, Fuji Gengakki Seizō re-branded, officially adopting the name FUJIGEN.
The Greco Fender replicas from the late 1970s and early 1980s are similar to the early Fender Japan guitars, as Kanda Shokai owns the Greco brand and is also a part of Fender Japan. The Greco Fender replicas made by Matsumoku have Matsumoku stamped on the neckplate and the other Greco Fender replicas were made by Fuji-Gen Gakki.
Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas. Fender began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to ...
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