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Body by Victoria was a "blockbuster success" and more than doubled the sales volume of any other bra that Victoria's Secret had previously launched, Michael Silverstein wrote in his book, "Trading ...
The rise and fall of Victoria's Secret—from a failure to keep up with a changing culture to retail titan Les Wexner’s association with Jeffrey Epstein—have been written about for years.
Victoria's Secret introduced the 'Miracle Bra' in 1993, selling two million within the first year. [44] When faced with competition from Sara Lee's WonderBra a year later, in 1994, the company responded with a TV campaign. [44] At the same time, in 1994, Wexner discussed the creation of a company fashion event with Ed Razek.
Victoria's Secret was a subsidiary of L Brands, with financials for PINK reported jointly with those of Victoria's Secret. In a 2009 letter to shareholders, the company's founder, Les Wexner , stated in that PINK had "brought vitality, youth, energy, and an all-new customer base to base Victoria's Secret."
The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event.
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