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Preferred Hotels & Resorts was founded by 12 North American hoteliers in 1968, originating as a referral organization for hotels. [3] In 1981, the association rebranded under the name Preferred Hotels Worldwide, and ended the personal referral system previously used for membership.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
Stash Hotel Rewards is an American company that produces a loyalty rewards program for a network of over 300 [1] independent hotels in the United States, Panama, and the Caribbean. The membership is free to join, and guests are given 5 points for every dollar spent at hotels in the network.
Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. [1] Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski , Pan Pacific Hotels and Resorts , Rydges Hotels & Resorts , and Wyndham International .
The Travel Corporation is an international, privately owned hotel and travel company based in Cypress, California [1] and Bermuda. [3] Its businesses including Contiki, Uniworld and Red Carnation Hotels hosted two million travellers in 2019. [2]
Independent hotels traditionally accounted for well over half of the hotels in Europe, unlike North America where chains have long dominated the market. While the proportion of chain hotels in Europe is constantly on the rise, the survival and indeed fight-back of the independent hotels sector is dependent on the use and development of referral ...
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Perhaps the largest benefit of the spin-off is the fact that it allows HGV to focus solely on its particular business sector, thus growing and expanding the Hilton timeshare brands at a faster rate. On March 10, 2021, Hilton Grand Vacations announced its intention to acquire Diamond Resorts for $1.4 billion.
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