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Scholarly communication involves the creation, publication, dissemination and discovery of academic research, primarily in peer-reviewed journals and books. [1] It is “the system through which research and other scholarly writings are created, evaluated for quality, disseminated to the scholarly community, and preserved for future use."
Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models.
Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done by advertisers and by academic researchers) that cover a representative sample of many consumers. (2) small, representative focus groups brought in to react to and discuss a pop culture text.
Commonly called new media theory or media-centered theory of composition, stems from the rise of computers as word processing tools. Media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
Both open and closed journals are sometimes funded by the author paying an article processing charge, thereby shifting some fees from the reader to the researcher or their funder. Many open or closed journals fund their operations without such fees and others use them in predatory publishing .
This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.
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The reader's activities are confined within limits set by the literary work. Two of Iser's reading assumptions have influenced reading-response criticism of the New Testament. The first is the role of the reader, who is active, not passive, in the production of textual meaning. The reader fills in the "gaps" or areas of "indeterminacy" of the text.