Search results
Results from the WOW.Com Content Network
Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13]
Maturity is learning to endure the pain of deferred gratification. Freud argued that "an ego thus educated has become 'reasonable'; it no longer lets itself be governed by the pleasure principle, but obeys the reality principle, which also, at bottom, seeks to obtain pleasure, but pleasure which is assured through taking account of reality ...
The Stanford marshmallow experiment was a study on delayed gratification in 1970 led by psychologist Walter Mischel, a professor at Stanford University. [1] In this study, a child was offered a choice between one small but immediate reward, or two small rewards if they waited for a period of time.
Social Learning Theory, similar to Uses and Gratifications Theory, is based on the gratification of an individual, but differs in that it is based more on behavior rather than decision making. Albert Bandura is said to be the forerunner of this theory. Each individual will make decisions based on anticipation.
Delayed gratification, or deferred gratification, is the ability to resist the temptation of an immediate reward in favor of a more valuable and long-lasting reward later. It involves forgoing a smaller, immediate pleasure to achieve a larger or more enduring benefit in the future. [ 1 ]
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences. [4]
From ancient history to the modern day, the clitoris has been discredited, dismissed and deleted -- and women's pleasure has often been left out of the conversation entirely. Now, an underground art movement led by artist Sophia Wallace is emerging across the globe to challenge the lies, question the myths and rewrite the rules around sex and the female body.
The term immediate gratification is often used to label the satisfactions gained by more impulsive behaviors: choosing now over tomorrow. [2] The skill of giving preference to long-term goals over more immediate ones is known as deferred gratification or patience , and it is usually considered a virtue , producing rewards in the long term. [ 3 ]