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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
Calhoun, Charles W. Minority Victory: Gilded Age Politics and the Front Porch Campaign of 1888 (2008) 243 pp. Campbell, Tracy. Deliver the Vote: A History of Election Fraud, An American Political Tradition, 1742–2004 (Basic Books, 2005) Cheathem, Mark R. The Coming of Democracy: Presidential Campaigning in the Age of Jackson (2018) excerpt
Political consultant Lee Atwater was well known for using push-polling among his aggressive campaign tactics. He apologised for this in later life. [10] George W. Bush used push polls in his 1994 bid for Texas Governor against incumbent Ann Richards. Callers asked voters "whether they would be more or less likely to vote for Governor Richards ...
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Under the Buckley ruling, speakers that did not invoke any of the eight specific words and phrases of Buckley, or similar language expressly calling voters to vote for or against a candidate, were exempt from campaign finance laws. [5] The eight words and phrases appearing in Buckley were "vote for" "elect" "support" "cast your ballot for"
Negative campaigning against House GOP members has been largely by mail, text and digital strategies, Whetsell said. “That’s the tactical answer,” Whetsell said.
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
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