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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
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Skirts are generally blue or black but may be other colours as well, depending on the school. Some schools also have alternative uniforms that students of both sexes wear every other day. These often consist of a coloured shirt and slacks. High school girls must wear black or blue long skirts. High school boys wear long black or blue trousers.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [93] This is marketed as quality fashion clothing at affordable prices.
Throughout the century girls generally did not wear a uniform. As schools started teaching girls team sports, gymnastics and callisthenics a functional kit evolved. Fitted bodices and long skirts were unsuitable for energetic activities and so stretchy jerseys or loose blouses and knee-length skirts or ‘bloomers’ with coloured waist sashes ...
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