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  2. Credibility - Wikipedia

    en.wikipedia.org/wiki/Credibility

    Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...

  3. Source credibility - Wikipedia

    en.wikipedia.org/wiki/Source_credibility

    Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.

  4. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    In the Humanities, methods of research may also take many forms—criticism, ethnography, for example—but the personality of the researcher is an integral component of the study. Further personalizing criticism, we find that rhetorical critics use a variety of means when examining a particular rhetorical artifact, with some critics even ...

  5. Credibility thesis - Wikipedia

    en.wikipedia.org/wiki/Credibility_thesis

    According to the credibility thesis, institutional persistence, meaning the survival and change of particular institutions through time is determined by the function of the institution and actors' expectations of the institution to play that function. The Credibility Thesis has put forward “that what ultimately determines the performance of ...

  6. Wikipedia:Evaluating sources - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Evaluating_sources

    Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...

  7. Wikipedia:Reliable sources - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Reliable_sources

    For example, a paper reviewing existing research, a review article, monograph, or textbook is often better than a primary research paper. When relying on primary sources, extreme caution is advised. Wikipedians should never interpret the content of primary sources for themselves (see Wikipedia:No original research and Wikipedia:Neutral point of ...

  8. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    Goodwill Ambassador is a post-nominal title of authority bestowed by a head of state or the secretariat of an INGO; it is also a job description and position of an individual linked to the promotion of non-profit causes. The primary function of a goodwill ambassador is to help organizations advocate their mission.

  9. Member check - Wikipedia

    en.wikipedia.org/wiki/Member_check

    In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]