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The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...
The scalar timing or scalar expectancy theory (SET) is a model of the processes that govern behavior controlled by time. The model posits an internal clock, and particular memory and decision processes. [1] SET is one of the most important models of animal timing behavior. [2]
Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. [1]
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
In effect, this diagram of expectancy depicts an employee asking themselves the question posed by one investigator, "How much payoff is there for me toward attaining a personal goal while expending so much effort toward the achievement of an assigned organizational objective?" [13] The expectancy theory by Victor Vroom also provides a framework ...
The concept of outcome expectancy originated in the expectancy-value model. Outcome expectancy can be a belief, attitude, opinion, or expectation. According to the theory of planned behavior, an individual's positive evaluation of his or her performance of a particular behavior is similar to the concept of perceived benefits.
The study applied the extended unified theory of acceptance and use of technology (UTAUT) model with the addition of perceived enjoyment, mobile self-efficacy, satisfaction, trust, and perceived risk moderators. The study collected data from 1562 respondents to conduct a cross-sectional study and employed a research model based on multiple ...
The theory emphasizes time as a critical and motivational factor. The argument for a broad, integrative theory stems from the absence of a single theory that can address motivation in its entirety. Thus, it incorporates primary aspects of multiple major theories, including expectancy theory , hyperbolic discounting , need theory and cumulative ...