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Alissa Heinerscheid in 2019 Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
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Heinerscheid was placed on leave, along with a superior. Bud Light’s Allen says sales have begun to stabilize, with “positive momentum” in states making up 47% of the beverage’s sales volume.
A second executive, Daniel Blake, who was Heinerscheid's supervisor, was also placed on leave. An Anheuser-Busch spokesperson told The Wall Street Journal “Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence.” [78] [79]
Parent company Anheuser-Busch reshuffled the executives overseeing Bud Light, with Allen taking over for Alissa Heinerscheid, Bud Light’s former vice president of marketing, who was placed on ...