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L’Oreal said the AirLight Pro dries hair faster but leaves it more hydrated – while using up to 31% less energy, according to tests. The beauty giant said the environmental and energy impact ...
At the 2024 Consumer Electronic Show, L'Oréal unveiled the biggest beauty tech for the year ahead: the AirLight Pro hair dryer.
A hair dryer, hairdryer, [1] hairdrier, [2] or blow dryer is an electromechanical device that blows ambient or hot air over damp hair to speed the evaporation of water to dry the hair. Blow dryers enable better control over the shape and style of hair, by accelerating and controlling the formation of temporary hydrogen bonds within each strand.
Your hair dryer, just like the little jar of Vaseline in your medicine cabinet, is a jack of all trades.
This build-up of harmful ingredients can cause problems such as dry hair, hair breakage, eczema, or the thinning of hair. When using a hair dryer to dry and shape one's hair, the heat being applied can cause damage to the hair strands. [11] This heat damage can be prevented by using some sort of heat protectant spray.
Kérastase (created by L'Oreal in 1964) PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007; Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993; Shu Uemura Art of Hair; Carol's Daughter; Essie, founded in 1981 and acquired by L'Oreal in 2010 [115]
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The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele. [3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.
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