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The company has operated four concept brands apart from its namesake over the years; they have been referred to as subsidiaries, but operate as divisions under the company's umbrella. Abercrombie Kids Prep-school by Abercrombie & Fitch [89] Themed as "classic cool" for kids 7 through 14, [3] this is the children's version of Abercrombie & Fitch.
The overall approach of Abercrombie & Fitch, by the end of the decade, to its customers seemed to please male shoppers more than females, who shopped more frequently at competitor shops. [16] Throughout the 1990s, Abercrombie & Fitch Co. enjoyed sales of over $400/ft 2 ($4300/m 2). By December 1999, Abercrombie & Fitch operated a total of 212 ...
At that time the company had ten sporting goods stores and two wholesale firms located in the Gulf Coast region. [4] In the 1970s, Oshman's was expanding in the Los Angeles area. [5] In 1978, Oshman's purchased the rights to the trade name of Abercrombie and Fitch from First National Bank of Chicago for $1.5 million [6] ($5.2 million in 2013 ...
According to an article in the Los Angeles Times in April 2009, Abercrombie & Fitch has threatened merchants and residents of Hollister, California who want to use the name "Hollister" on clothing. The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more." [27]
Abercrombie Kids (stylized as abercrombie kids) is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", [ 3 ] the concept is designed as the children's version of its parent company A&F.
Aéropostale mainly competes with other outfitters, Abercrombie & Fitch and its subsidiary retailer Hollister Co., and American Eagle Outfitters as well as a few smaller brands. Aéropostale's younger brand, P.S. from Aéropostale, competed with brands such as A&F's younger subsidiary Abercrombie Kids and, formerly, American Eagle's 77kids.
David Thomas Abercrombie [1] (June 6, 1867 – August 29, 1931) was the founder of the American brand Abercrombie & Fitch.A topographer and expert in the outdoors, Abercrombie opened the company as New York's outfitter for the elite and later partnered up with co-founder Ezra Fitch – both men managed the Company through great years of success.
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