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In 1988, the catalog was expanded to 32 full-size pages and became the nation's first full-color pet catalog. [2] Cat and horse supplies were added, and the partners shifted the catalog's focus to include regular pet owners. Toys, pet furniture, and accessories were added to the catalog's existing medications. [2]
The company's third CEO, Phil Francis, re-tooled the company by emphasizing employee training and customer service, overhauling operations and systems, redesigning stores for visual appeal, and marketing PETsMART as a one-stop shop for pet products and services. By 2002, the company had fully integrated its in-store, online, and catalog sales.
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The first store was opened in Chester in 1991, by Anthony Preston. [3] In December 1999, Pets at Home acquired Petsmart UK, [4] bringing a chain of 140 stores under Pets at Home branding. [5] Pets at Home was sold to Bridgepoint Capital for £230 million in July 2004. [6] In November 2007, the 200th store, Barnstaple, opened. [7]
In 2023, the Brazilian pet store trade had an estimated income of R$ 70 billion (US$14.02 billion). [4] [5] According to the Brazilian Association of the Pet Products Industry (Abinpet) and the Instituto Pet Brasil, Brazil is considered the third largest market (4.95%), behind only the United States (43.7%) and China (8.7%).
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