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2. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

3. Strategic entry deterrence - Wikipedia

   en.wikipedia.org/wiki/Strategic_entry_deterrence

   Strategic excess capacity may be established to either reduce the viability of entry for potential firms. [5] Excess capacity take place when an incumbent firm threatens to entrants of the possibility to increase their production output and establish an excess of supply, and then reduce the price to a level where the competing cannot contend.

4. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

5. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

6. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

7. Ultrawealthy investors are vying to buy TikTok — here's what ...

   www.aol.com/ultrawealthy-investors-vying-buy...

   Several investors, philanthropists, and tech giants are interested in buying the company. Here's what they've said they'd do with the short-form video platform if they bought it.