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ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, [20] and a live chat messaging platform called Conversations. [8] [11] [21] [22] In 2023, it introduced generative AI capabilities. [23]
(previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. [1] It has a user base of over 800 thousand registered users. [2]
CRM software can help small businesses automate tasks, increase customer retention, and generate better leads for sales and marketing teams. — Getty Images/Westend61
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics. [23] [24] [25]
Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.
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