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ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Ontraport offers a subscription-based sales and marketing software for small businesses and entrepreneurs. Features include business automation, campaign builder, CRM, ECommerce, email marketing, SMS and postcards, landing pages, marketing automation, marketing tracking, membership sites, metrics dashboard, partner program and sales force automation.
CRM tools with marketing automation capabilities can automate repeated tasks, for example, sending out automated marketing emails at certain times to customers or posting marketing information on social media. The goal with marketing automation is to turn a sales lead into a full customer.
Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona. The company received $54 million in venture capital from Goldman Sachs in early 2013.
Nutshell is a web and mobile customer relationship management (CRM) and email marketing automation service. It is composed of a web application, as well as mobile applications for the iOS and Android platforms. Nutshell is headquartered in downtown Ann Arbor, Michigan. [1]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
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