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Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, endorse a particular policy, or buy a particular product, by arousing fear.
An early example of shock advertising, 1919. Examples include the use of blood and gore, diseased organs and human body parts, [13] and so on. Thus, it can expose any taboo, but typically has an unnecessarily sexually suggestive image. [14] Benetton Group has had several shocking ads of a priest and a nun kissing, a black woman breast-feeding a ...
Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface, fear-based advertising works. [16]
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .
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Subliminal encoding is the pretext of the television show Chuck. The main character receives an e-mail in which thousands and thousands of pictures flash right before his eyes, resulting in an ability to 'mind flash' on certain things, for example a ring or a picture of someone.
In Klein’s case, a Postal Service spokeswoman said, the problem is the road. Hillman Ridge is paved but narrows to a width slightly larger than a pickup truck as it approaches Klein’s property.