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After gaining the right to monetize their name, image and likeness (NIL) three years ago, athletes like Colorado quarterback Shedeur Sanders and teammate Travis Hunter have deals worth millions.
The policy giving Utah universities more control over student-athletes' marketing partnerships, known as NIL deals, passed by a 21-7 vote in the state Senate on the final day of the 2024 ...
NIL collectives are independent organizations, typically sponsored by prominent college alumni, using funds from boosters and fundraising to make NIL deals and ways for athletes to monetize their ...
Athletes still in high school began signing NIL deals in May 2022, beginning with Nike signing Harvard-Westlake School soccer players Alyssa Thompson and Gisele Thompson, [23] followed by NIL deals signed by basketball prospects Bronny James, Dajuan Wagner Jr., and JuJu Watkins in October 2022. [24]
Now that college athletes can earn money off their name, image and likeness (NIL) after the NCAA adopted new rules in June 2021, they may find a costly surprise from Uncle Sam.. Money made off of ...
“With somebody like Harper Murray or any of the athletes we've signed to NIL deals, they’re reaching 25, 50, 100,000 people on their social media,” Anguilla said.
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