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Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Instance segmentation is an approach that identifies, for every pixel, the specific belonging instance of the object. It detects each distinct object of interest in the image. [19] For example, when each person in a figure is segmented as an individual object. Panoptic segmentation combines both semantic and instance segmentation. Like semantic ...
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government agencies and industry associations use standardized segmentation schemes for statistical surveys. Most businesses create their own segmentation scheme to meet their particular needs.
Memory segmentation is an operating system memory management technique of dividing a computer's primary memory into segments or sections.In a computer system using segmentation, a reference to a memory location includes a value that identifies a segment and an offset (memory location) within that segment.
Text segmentation is the process of dividing written text into meaningful units, such as words, sentences, or topics. The term applies both to mental processes used by humans when reading text, and to artificial processes implemented in computers, which are the subject of natural language processing .
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
Market segmentation is the process of dividing a total available market, using one of a number of key bases for segmenting such as demographic, geographic, psychographic, behavioural or needs-based segments. For example, a demographic segmentation of the adult male population might yield the segments, Men 18-24; Men 25-39, Men 40-59 and Men 60+.