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YouTube has also presented advocacy campaigns through special playlists featured on YouTube Kids, including "#ReadAlong" (a series of videos, primarily featuring kinetic typography) to promote literacy, [12] "#TodayILearned" (which featured a playlist of STEM-oriented programs and videos), [13] and "Make it Healthy, Make it Fun" (a ...
YouTube has faced criticism over aspects of its operations, [215] its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, [216] hosting videos ostensibly targeting children but containing violent or sexually suggestive content involving popular characters, [217] videos of minors attracting pedophilic ...
Of the 50 most recommended videos found in the study, 11 were "oriented toward small children". Cocomelon's "Bath Song | + More Nursery Rhymes & Kids Songs" was the most recommended video in the research project. [47] [48] (As of September 2020, that video had received over 3.2 billion views on YouTube, making it the 19th-most-viewed video on ...
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube.Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction.
In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. [ 2 ] In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month.
Legion of Extraordinary Dancers producer Jon M. Chu described "a whole global laboratory online" in which "kids in Japan are taking moves from a YouTube video created in Detroit, building on it within days and releasing a new video, while teenagers in California are taking the Japanese video and remixing it with a Philly flair to create a whole ...
Many independent musicians, as well as large companies such as Universal Music Group, use YouTube to promote videos. Six of the 10 most viral YouTube videos of 2015 were rooted in music. [44] One such video, the "Free Hugs Campaign" with accompanying music by the Sick Puppies, was one of the winners of the 2006 YouTube Awards. [45]
They also noted that according to YouTube, a lack of targeted ads could reduce a video's revenue, and that the lack of social features might impact the ability for their videos to receive promotion. [12] [13] Videos marked as "made for kids" were also excluded from Google search engine results, further lowering revenue for content creators. [14]