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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
Wheaties radio broadcasting in the 1930s touched the early career of Ronald Reagan, who was at the time a sports broadcast announcer in Des Moines, Iowa. He was asked to create play-by-play recreations of Chicago Cubs baseball games using transcribed telegraph reports; his job performance in this role led to his selection in 1937 as the most ...
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Edina, MN/USA-February 27, 2018: Wheaties cereal box featuring Green Bay Packers quarterback Aaron Rodgers commemorating the 2010 World Champion Packers team. Wheaties
“Twinkles was a fan favorite in the 1960s, and the iconic cereal is making its way to the silver screen in 2025, so we felt it was the perfect time to bring it back to shelves,” Tyrell continues.
Intending to promote breakfast cereal Wheaties, Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast. [2] The first sung commercial was for Wheaties in 1926.
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