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Missha changed its brand identity at 2018, and its new brand essence is SIMPLE(including the meaning of true, bold, edge). [6] Based on the cumulative number of customers as of May 2020, MISSHA has around 10 million customers worldwide. [7] MISSHA has 32,829 stores around the world, most of which are located in Japan (23,000), as of May 2020. [7]
The Face Shop (Korean: 더페이스샵) (stylized as THE FACE SHOP) is a South Korea–based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products include body, bath, skin care and make-up aimed at both women and men.
Skin Food has seen increase in sales from foreign visitors and have opened outlets outside South Korea such as Taiwan, Philippines, China, Indonesia, Malaysia, Singapore, Japan and Hong Kong in Asia and many others in Europe and the Americas.
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LG Household & Health Care is the second largest cosmetics company in South Korea, and it has continued to narrow the gap with its competitor. [10] Its major high-end cosmetics brands include 'The History of Whoo', 'O Hui', 'SU:M37', and 'belif'. [11]
Splash Cosmetics (1987-1991) Splash Manufacturing Corporation (1991-2001) Company type: Private (1985–2007, 2016–2019) ... Philippines portal; Official website
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