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  2. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  3. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business Model Canvas; Developed by A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, the business model canvas [2] [60] is one of the most used frameworks for describing the elements of business models. OGSM; The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan ...

  4. Lean startup - Wikipedia

    en.wikipedia.org/wiki/Lean_startup

    The Business Model Canvas is a strategic management template invented by Alexander Osterwalder around 2008 for developing new business models or documenting existing ones. [28] It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by ...

  5. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]

  6. Minimum viable product - Wikipedia

    en.wikipedia.org/wiki/Minimum_viable_product

    The Business Model Canvas is used to map in the major components and activities for a company starting out. The minimum viable product can be designed by using selected components of the Business Model Canvas: Customers Customers on the Business Model Canvas denote to whom a value proposition is considered for. [23]

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  8. Customer development - Wikipedia

    en.wikipedia.org/wiki/Customer_Development

    Alexander Osterwalder and Yves Pigneur designed the Business Model Canvas. [ 16 ] [ 19 ] The Canvas is a tool to help entrepreneurs structure and plan their business models. [ 16 ] It is designed to change rapidly, highlight alternatives, promote a customer focus and encourage testing.

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    President-elect Donald Trump has endorsed a line of guitars, following up on the Bibles, sneakers, watches, photo books and cryptocurrency ventures launched during his third White House campaign.

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