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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
To try and define "nature" is, to use a variety of hackneyed natural metaphors, to stir up a hornet's nest, or to stumble into a quagmire, to step into a snakepit, or, maybe more to the point, to ...
White fonting is the practice of attempting to manipulate the Applicant Tracking Systems (ATS) that many companies use to sort through mountains of What Is White Font and Can It Help My Resume ...
Nearly four years later, here it is, arriving in the most Jack White way possible: as an unmarked collectors’ item, given away for free with every purchase at White’s Third Man Record stores ...
The company also bottles several other varieties, including a "White Label" that is bottled in bond, [9] an "Evan Williams 1783" bourbon that is produced in more limited quantities, and a 7–8 year old single barrel bourbon sold in vintage-dated bottles sealed with black wax. Occasionally available in some regions is a "Green Label" variety ...
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