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London Fog is an American manufacturer of coats and other apparel. The company was founded in 1922–1923 as the Londontown Manufacturing Company, Inc., a clothing company established by Israel Myers. [1] Products manufactured by London Fog include trench coats, raincoats, jackets, and parkas. Accessories include handbags and umbrellas.
The trench coat was developed as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War.Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum, with Aquascutum's claim dating back to the 1850s.
Adapted to meet the needs of military personnel, the "trench coat" [5] was born during the First World War; it was worn by British officers in the trenches. [8] After the war, it became popular with civilians. [9] A Burberry factory in Basingstoke producing trench coats, 1918
Roughly 15 years later, the brand still has that elevated boho vibe that lets shoppers in the U.S. and internationally picture themselves vacationing off the coast of Italy, ... Scott Trench Coat.
Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street.In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin for 'watershield'. [3]
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