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From the original Nike Swoosh debut in 1971 to the modern-day READYMADE x Nike Blazer logo, here’s the evolution and history of the Nike Swoosh design.
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract. Nike launches a partnership with football player Cristiano Ronaldo. 2004
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO ... The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
In June 2015, Knight and Nike announced that he would step down as the company's chairman, with president and CEO Mark Parker to succeed him. [31] [32] Knight's retirement from the Nike board took effect at the end of June 2016. In September 2017, Knight decided to come out of retirement to put black back in the UNC jerseys for the Phil Knight ...