Search results
Results from the WOW.Com Content Network
Results-based management (RBM) is a tool for monitoring and managing the implementation of strategy. [1] It in many respects is similar to the logical framework approach, a strategy implementation tool used extensively by Non-governmental organizations. [1]
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Domestic marketing consists of the marketing strategies used by a company to allow customers to purchase a product or service within a local market [8]. Domestic marketing leads to familiarity with the extent of political risk, the quality of skilled human resources and natural resources, and the ramifications of existing and likely legislation in relevant areas such as safety, hygiene ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Low risk exists for companies who consider their domestic market to be more important and for companies that are still developing their R&D, marketing, and sales strategies. Export management is outsourced, alleviating pressure from management team; No direct handle of export processes. [11]
Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. In the import and export of services, it refers to the creation, establishment, and management of contracts in a foreign country.
The Marketing strategy is a plan that shows how the firm's marketing activities will help to achieve the overall strategic goals. Marketing management is focused on developing the marketing program or Marketing mix (also known as the 4Ps) and is concerned with the implementation of specific action plans designed to achieve objective, measurable ...
Strategy implementation requires the following activities to be undertaken: Strategy articulation - Building consensus within the team responsible for delivery of the strategy about the outcomes to be achieved; Strategy validation - Engaging with stakeholders and others to confirm strategic outcomes being pursued are acceptable