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Top-shelf liquor (or "premium liquor") is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. [1] This contrasts to a "rail" or well drink , which are lower cost beverages typically stored on the lower shelves of the bartender's rack.
Call liquors are known as such because the customer "calls" or requests a particular brand of liquor. [9] Certain expensive brand-name liquors are not considered or priced as call, but are instead known as "Top-shelf Liquors", both from their placement on the shelves and from their price relative to the other liquors available. [1]
Shock Top is a 5.2% ABV Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat brewed in Fort Collins, Colorado as a seasonal beer in 2006, then all year from 2007. [99] [100] The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops.
Even so, beer remains the cheapest and by far the most popular alcohol at full-service restaurants, accounting for over half of booze sales in those settings this year, according to data released ...
The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who remained the owner and chief executive officer until 1961). [2] [3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German brewmaster Julius Kerber, to launch a state-of-the-art brewery that could brew beer that rivalled those made in Europe.
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Castle Brands is a developer and international marketer of premium and super premium beverage alcohol brands. Its core spirits include rum, whiskey/bourbon and liqueurs, which are marketed and sold in the United States, Canada, Europe, Latin America and Asia.
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