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In sociology, the term rationalization was coined by Max Weber, a German sociologist, jurist, and economist. [1] Rationalization (or rationalisation ) is the replacement of traditions, values, and emotions as motivators for behavior in society with concepts based on rationality and reason . [ 2 ]
In psychology and sociology, the Thurstone scale was the first formal technique to measure an attitude. It was developed by Louis Leon Thurstone in 1928, originally as a means of measuring attitudes towards religion. Today it is used to measure attitudes towards a wide variety of issues.
The following outline is provided as an overview of and topical guide to the discipline of sociology: . Sociology – the study of society [1] using various methods of empirical investigation [2] and critical analysis [3] to understand human social activity, from the micro level of individual agency and interaction to the macro level of systems and social structure.
Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life.
Sociology as a scholarly discipline emerged, primarily out of Enlightenment thought, as a positivist science of society shortly after the French Revolution.Its genesis owed to various key movements in the philosophy of science and the philosophy of knowledge, arising in reaction to such issues as modernity, capitalism, urbanization, rationalization, secularization, colonization and imperialism.
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Rational choice, a branch of game theory, deals with the relations and actions socially committed among rational agents. [69] A norm gives a person a rule of thumb for how they should behave. However, a rational person acts according to the rule only if it is beneficial for them. The situation can be described as follows.