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The dealers know this, so a buyer is unlikely to achieve the invoice price and is probably lucky just to avoid the markup. Knowing the invoice alone isn’t a magic bullet. You need more.
However, in many industries, the "invoice cost" actually varies from the "net purchase cost," or the actual price of a product. The invoice cost of a product is the price that the merchant pays for the product before marking it up to sell. The invoice cost is sometimes used in industries such as automobile sales to entice customers to buy.
Ask about the dealer invoice — the price the dealer paid for the car. Then try to stay as close to that number as possible. Related: Questions to Ask Before Buying a Used Car. Show comments.
Unhaggle is a Canadian automotive buying, pricing, and data company. [1]The company was founded in 2011 by Andrew Tai, Radek Garbowski, Neal Shah, and Leslie Wong. [2] Through Unhaggle, car buyers can view what others paid for the car they want in their local area and look up dealer invoice price reports for free, which reflect the manufacturer's wholesale price. [3]
The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. [16] For both new and used automobiles, Kelley Blue Book provides a fair market range and fair purchase price, based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change.
From getting rushed into paying too much, scammed into add-ons, or finding a buy has turned into a lease, here's what to look out for when car-shopping.
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