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  2. When marketing a business, knowing your target audience is key

    www.aol.com/marketing-business-knowing-target...

    By taking the time to understand your target audience, you can build stronger relationships with your customers and drive more sales for your business. The SBDC, Small Business Development Centers ...

  3. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  4. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers. Customers often use "mental shortcuts" to make purchase decisions, meaning that they rely on brand familiarity to make faster decisions. [3]

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market ...

  6. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    The choice of a target market relies heavily on the marketer's judgement, after carrying out basic research to identify those segments with the greatest potential for the business. Occasionally a business may select more than one segment as the focus of its activities, in which case, it would normally identify a primary target and a secondary ...

  7. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    This is the person who interprets the source message through channeling whether they are the intended target audience or not. Every day we interpret different advertisements even if we are not the target audience for that advertisement. In between these steps there are external factors acting as distractions, these factors are called noise.

  8. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...

  9. 24 Discontinued '70s and '80s Foods That We'll Never ... - AOL

    www.aol.com/finance/24-discontinued-70s-80s...

    3. Keebler Fudge Magic Middles. Neither the chocolate fudge cream inside a shortbread cookie nor versions with peanut butter or chocolate chip crusts survived.